Experian is a major global global information services companies that provides data and analytical tools to help businesses and consumers make better decisions.
Was founded in 1996 as a result of a merger between two credit information companies: TRW Information Services and CCN Systems. The company is headquartered in Dublin, Ireland, and operates in 45 countries across North America, Latin America, Europe, Africa, Asia, and Australia. Experian employs over 17,000 people and has a revenue of $5.2 billion as of 2020.
Services and Functions
Experian offers a range of services and functions for both businesses and consumers, such as:
- Credit reporting and scoring: Collects and analyzes credit data from various sources, such as lenders, public records, and utility companies, to create credit reports and scores that reflect the creditworthiness of individuals and businesses. Also provides free access to credit reports and scores for consumers through its website and mobile app.
- Identity protection and fraud prevention: Helps consumers protect their identity and personal information from identity theft and fraud by offering identity monitoring, alerts, resolution, and insurance. Also helps businesses prevent fraud by providing identity verification, authentication, and risk management solutions.
- Marketing services: Helps businesses reach and engage their target customers by providing data-driven marketing solutions, such as customer segmentation, profiling, targeting, personalization, measurement, and optimization.
- Decision analytics: Experian helps businesses make better decisions by providing analytical tools and insights that enable them to optimize their strategies, processes, and performance across various domains, such as credit risk management, customer acquisition and retention, debt collection and recovery, regulatory compliance, and business intelligence.
Data and Analytical Tools
Experian relies on its vast and diverse data assets and its advanced analytical capabilities to deliver its services and functions. Some of the data and analytical tools that uses are:
- Experian Data Quality: This is a suite of data quality solutions that help businesses ensure the accuracy, completeness, consistency, validity, and timeliness of their data across various sources and platforms.
- Experian Boost: This is a feature that allows consumers to increase their credit scores by adding positive payment history from their utility bills, phone bills, streaming services, etc. to their credit reports.
- Experian Ascend: This is a cloud-based analytics platform that provides businesses with access to Experian's data sources, analytical models, visualizations, and reports to help them gain insights and make decisions.
- Experian Marketing Engine: This is a marketing platform that combines Experian's consumer data, identity graph, artificial intelligence, machine learning, and omnichannel capabilities to help businesses create personalized customer experiences across various channels.
Impact and Reach
Experian has a significant impact and reach in the global information services industry. Some of the facts that demonstrate impact and reach are:
- Holds credit information on over 1.3 billion individuals and 135 million businesses worldwide.
- Processes over 400 million credit reports annually for consumers in the US.
- Has over 12 million members who use its free credit score service in the UK.
- Helps protect over 27 million consumers from identity theft in the US.
- Helps over 10,000 businesses improve their marketing performance in the US.
Experian is more than a website. It's a portal to a world of data and analytics that can help businesses and consumers make better decisions in various aspects of their lives. Whether it's improving your credit score, protecting your identity, reaching out to your customers or optimizing your performance, it can help you achieve your goals with its innovative solutions.
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